Feature Articles: NTT Group Activities in the Agricultural Field

Vol. 14, No. 6, pp. 6–12, June 2016. https://doi.org/10.53829/ntr201606fa1

The Future Created by NTT Group’s Agriculture × ICT

Tsuyoshi Onozato, Ryuichi Kobayashi,
Yoshikazu Kusumi, Nobukatsu Takei, Eikazu Niwano,
Takao Nakamura, and Shinji Sugimoto


The Japanese agriculture industry is facing a range of challenges including an aging and shrinking farming population and an increase in the area of abandoned farmland that was formerly under cultivation. Information and communication technology (ICT) is considered to offer promising ways to address these challenges. The NTT Group is tackling such issues in the agricultural field by capitalizing on its ICT capabilities developed through its involvement in telecommunications. This article introduces the NTT Group’s agriculture × ICT strategy.

Keywords: agriculture, ICT, NTT Group


1. Introduction

Japanese agriculture is facing a number of challenges. Farmers are aging and decreasing in number. The agricultural workforce has shrunk by 60% in the last 30 years, and more than 60% of farmers are 65 or older, with the average age hovering around 66.7. No sign of an increase has been seen in the last several years in the number of people entering farming. Furthermore, the initial cost of farming is so high that it takes a long time before a net profit can be made, which explains why nearly 30% of new farmers quit in less than three years [1, 2].

The amount of farmland is also shrinking. It has decreased from 6 million hectares in 1965 to about 4.5 million hectares today. The area of abandoned cultivated land has increased by more than 15% in the last decade to nearly 400 thousand hectares, which accounts for about 10% of all cultivated land in the country. Adding to that, the land area per management unit is extremely small in Japan, being only about 1/20 to 1/30 of an average unit in Europe and about 1/70 to 1/80 an average unit in the United States. If agriculture is to be developed into a sound industry, it is necessary to attract younger people into farming, amalgamate smaller farm holdings in order to boost the land area per management unit, and improve productivity.

However, there are some bright signs. Since the revision of the Agricultural Land Act in 2011, both the number of agricultural corporations and the volume of agricultural and fishery products exported have been growing. The government’s national revitalization strategy has proposed aggressive policies for agriculture, forestry, and fisheries, and has identified priority areas with specific numerical targets. These include: 1) consolidating small farms and reducing the area of abandoned cultivated land, 2) increasing the number of new farmers and agricultural corporations, 3) raising the income of producers, including those engaged in farm product processing and distribution, and 4) raising the level of farm exports. The signing of the Trans-Pacific Partnership (TPP) points to the need to strengthen the competitiveness of Japanese agriculture and to the heightened expectations for smart agriculture, a concept that involves the introduction of robots and information and communication technology (ICT) to improve productivity.

2. Advances in ICT and the changing role of telecommunications providers

Advances in the information and communication industry are pushing telecommunications providers to take a new look at their role. In the bygone days of the Age of the Telephone, the telecommunications provider was the leading player, owning all of the vital telecommunication-related hardware and software, from the communications infrastructure to the upper layer services, and providing services to customers. The past decades have seen dramatic advances in ICT, including cloud computing, that enable customers to select and combine service providers at will rather than meekly accepting what the monopolistic service provider has to offer. In the face of this transition, the NTT Group believes that it should regard ICT as a catalytic agent that enhances the value of various industries (Fig. 1).

Fig. 1. Roles of the NTT Group.

The NTT Group has selected agriculture, medical care, transportation, town revitalization, and tourism as strategic target industries and has embarked on introducing ICT into the field of agriculture (an activity represented by the expression agriculture × ICT), among others.

3. NTT Group’s agriculture × ICT strategy

The NTT Group has identified two areas where ICT can make a major contribution to agriculture. The first is in production support, in which ICT will encourage the consolidation of smaller farming units, improve productivity, and promote standardization of production processes. The second area involves supporting distribution, in which ICT will be used to help match supply and demand, improve distribution efficiency, and help to develop and expand markets. The NTT Group companies are working together and conducting research and development (R&D) to make progress in these areas with the goal of strengthening the competitiveness of Japanese agriculture.

To kick start the above endeavors, the NTT Group is pressing ahead with three types of strategic collaboration (Fig. 2).

Fig. 2. NTT Group’s agriculture × ICT strategy.

3.1 Collaboration within the NTT Group

The solutions that the NTT Group will provide are classified into three categories. The first is the good harvest solution that supports production. This includes production management and remote monitoring, involving the visualization of farm and livestock environments to facilitate efficient operation and management. The second is the prosperity solution that supports distribution and sales. This is a service intended to enhance efficiency in product sales and management, and safety and security in delivering products to consumers. The third is the state-of-the-art technology (R&D) that supports the future. This means that technologies developed by NTT laboratories will serve as the foundation that will support future agriculture.

The NTT Group already has an extensive portfolio of agricultural solutions applicable to different stages of the value chain of agriculture, from production to distribution and sales. However, these are currently independent solutions with no links between them. We will gradually join them together in an organic manner so that the integrated solutions will run through the entire value chain, enabling us to provide solutions that have greater added value than before.

We will start by creating links between processes in the value chain, for example, linking individual solutions that make up the good harvest solution. We will also link information between sensing systems and production management systems that are provided by individual NTT Group companies, and incorporate this with high-definition maps and weather forecasts to make farming a more precise operation.

We will then move on to ensure there are links between different stages in the value chain, that is, links between the solutions that make up the good harvest solution and those that make up the prosperity solution. For example, our production solutions can be linked with direct farmers’ markets (where products can be bought directly from farmers), online stores, and cooking schools in order to upgrade production, distribution, and sales.

Our ultimate goal is to contribute to solving a variety of problems in agriculture by building an integrated solution that runs through the entire agricultural value chain, which includes activities overseas, on an agricultural platform, and by utilizing big data processing and analysis technology.

3.2 Collaboration with partners

The NTT Group aims to become a value partner by solving agricultural problems and creating new value. This will be achieved by combining the Group’s ICT capabilities with the know-how owned by those partners who are involved in manufacturing, distribution, and retailing of agricultural products (Fig. 3).

Fig. 3. Collaboration with partners.

For example, by linking agricultural machines with the cloud via a wireless network, it is possible to realize smart agriculture, in which maps, weather forecasts, and other solutions are combined with peripheral technologies such as speech recognition. In smart agriculture, simple agricultural machines will be integrated into a sophisticated agricultural system, and farmers can easily input work records using speech into a cloud system or retrieve high-definition satellite maps and information about the constantly changing weather.

3.3 Links with other fields

The NTT Group will expand its ICT-enabled business beyond agriculture to a wide variety of fields, including disaster prevention, education, and tourism. Combining activities in different fields will make it possible to reduce costs, and by establishing links between different fields, we will be able to create new value (Fig. 4).

Fig. 4. Links with other fields.

For example, in education, there are mechanisms for distributing educational content and making it possible for a group of students to share content to enhance their understanding [3]. Such mechanisms can be employed to distribute videos of veteran producers demonstrating their skills so that novice farmers can learn these skills any time, anywhere.

In disaster prevention, meteorological information is used to formulate disaster prevention programs and to work out responses should a disaster occur. If this information is applied to agriculture, it will be possible to implement measures in advance to address weather-related risks such as strong winds, frosts, and heavy rain, thereby making agriculture more resilient in extreme weather conditions.

4. Activities to widen applications of ICT

We are trying to raise the awareness of the general public about the NTT Group’s agriculture initiatives. Participating in exhibitions and increasing our media exposure in publications and on the web can be effective ways of doing this.

As part of these efforts, NTT Group companies jointly participated in AGRINEXT 2015 (held October 14–16, 2015 at Makuhari Messe, Chiba Prefecture), Japan’s largest agricultural exhibition. To make visitors aware of the wide range of agriculture-related activities jointly covered by the NTT Group, 9 group companies presented 22 exhibits (including catalog exhibits), which were arranged according to the sequence of farming activities, from production to distribution and sales (Fig. 5). Agricultural solutions that were exhibited by NTT Group companies at AGRINEXT 2015 will be introduced in detail in the separate articles that follow [4–8].

Fig. 5. List of exhibits.

Participation in this exhibition gave us the chance to meet visitors coming from a diverse range of industries and to hear their valuable comments and requests. These will help us identify technical issues that must be addressed in creating new services. By incorporating these comments into the NTT Group’s agricultural strategy, service creation, and R&D, we will be able to contribute to the development of Japan’s agriculture.

5. Future plan

As an ICT enterprise, the NTT Group seeks to become a value partner selected by people in the agricultural industry and to help the industry flourish by building on its deep reservoir of know-how to establish links between products of different group companies, links with other fields such as education and disaster prevention, and collaboration with partners in other industries such as manufacturing, distribution, and sales.


[1] Ministry of Agriculture, Forestry and Fisheries, “Report on Results of 2010 World Census of Agriculture and Forestry in Japan,” 2012.
[2] Ministry of Agriculture, Forestry and Fisheries, “The 89th Statistical Yearbook of Ministry of Agriculture, Forestry and Fisheries (2013–2014),” 2015.
[3] Website of gacco (in Japanese),
[4] Y. Shinya and R. Ueda, “Efficient Operation and Management of Agriculture through Visualization of the Production Environment,” NTT Technical Review, Vol. 14, No. 6, 2016.
[5] H. Uehara, “Application of Information and Communication Technology to Agriculture and Animal Husbandry,” NTT Technical Review, Vol. 14, No. 6, 2016.
[6] M. Seo, S. Igarashi, and K. Shiroto, “Service to Efficiently Support Direct Farmers’ Markets, which Directly Connect Producers with Consumers,” NTT Technical Review, Vol. 14, No. 6, 2016.
[7] T. Ohashi, K. So, A. Yoshida, H. Uematsu, N. Mochizuki, T. Yasui, R. Yoshimura, and Y. Sakai, “Research and Development Activities Related to Agriculture,” NTT Technical Review, Vol. 14, No. 6, 2016.
[8] T. Onozato, R. Kobayashi, Y. Kusumi, N. Takei, E. Niwano, T. Nakamura, and S. Sugimoto, “NTT Group Activities to Support Smart Agriculture,” NTT Technical Review, Vol. 14, No. 6, 2016.
Tsuyoshi Onozato
Assistant Manager, Strategic Business Creation Team, Research and Development Planning Department, NTT.
He received a B.S. and M.S. in engineering from Waseda University, Tokyo, in 2003 and 2005. He joined NTT EAST in 2005 and engaged in designing and operating network systems and network services development. He has been with NTT since 2013, where he is in charge of information and communication technology (ICT) business creation for the agriculture domain.
Ryuichi Kobayashi
Senior Manager, Environment Protection Office and Strategic Business Creation Team, Research and Development Planning Department, NTT.
He received a B.E.E., M.E.E., and Ph.D. from the University of Electro-Communications, Tokyo, in 1991, 1993, and 2008. He joined NTT Telecommunication Network Laboratories in 1993. In 1997, he began working at the Technical Assistance & Support Center, NTT EAST, finding solutions to electromagnetic compatibility (EMC) problems in the field. He then moved to NTT Energy and Environment Systems Laboratories, where he was responsible for human resources as well as for research on EMC measurement methods, secondary batteries, and a solid oxide fuel cell system. He has been a member of ITU-T SG5 since 1997 and is now the Rapporteur of issues related to EMC problems in home networks. He is currently in charge of environmental protection management and ICT business creation for the agriculture domain. Dr. Kobayashi is a member of the Institute of Electronics, Information and Communication Engineers (IEICE), the Electrochemical Society of Japan, and the Institute of Electrical and Electronics Engineers (IEEE).
Yoshikazu Kusumi
Senior Manager, Strategic Business Creation Team, Research and Development Planning Department, NTT.
He received a B.S. and M.S. in nuclear engineering from Osaka University in 1993 and 1995. He joined NTT in 1995 and was assigned to the long distance communication business division. He then worked at the network engineering center, where he designed a network system for personal handyphone systems. He also worked at NTT Communications in the carrier sales division, where he was in charge of wholesale business for foreign companies and later, for planning global strategies. He is at NTT again, where he is responsible for ICT business creation for the agriculture domain.
Nobukatsu Takei
Senior Manager, R&D Produce Group, Research and Development Planning Department, NTT.
He received a B.S. in physics from the University of Tokyo in 1989 and an MBA from MIT Sloan School of Management, USA, in 2008. He joined NTT in 1989. He spent time working at the Network System Development Center, where he designed and tested optical transmission systems. Since 1999, he has been managing the research and development laboratories at NTT and designing and operating network systems at NTT EAST. In his current role as a senior manager of the R&D Produce Group, he is researching new business through collaboration with various industries.
Eikazu Niwano
Director of Research and Development Planning Department, Senior Research Engineer, Supervisor, NTT Secure Platform Laboratories.
He received a B.S. and M.S. in mathematics from Waseda University, Tokyo, in 1987 and 1989. He joined NTT in 1989 and has been researching distributed system architecture and social information systems including the areas of mobile/messaging, agents, ubiquitous computing, smart cards, e-government, and smart cities. During 2002–2005, he worked in the European office in Paris and was involved in a number of European and international standardization activities. Mr. Niwano has been a member of ISO/IEC SC17 and was the editor of eEurope/Smart Card Charter/TB7/WG4 (multi-application architecture). He was also a member of the CEN e-Authentication Workshop and the CEN TC224 WG 15. He is a Fellow and a member of the Board of Directors of NICSS (Next generation IC Card System Study Group). He has also served on the GlobalPlatform Board of Directors since 2005 and is the Chair of the Japan Task Force. He received the GlobalPlatform Star Award in 2006. He is a member of IEICE and IEEE.
Takao Nakamura
Senior Research Engineer, Supervisor, R&D Produce Group, Research and Development Planning Department, NTT.
He received a B.S. in mathematics from Waseda University, Tokyo, in 1994, and a Ph.D. in informatics from the Graduate University for Advanced Studies, Kanagawa, in 2008. He joined NTT Human Interface Laboratories in 1994 and studied media processing technologies, content management systems, and digital watermarking techniques. He was seconded to the Ministry of Internal Affairs and Communications of Japan from 2007 to 2009, where he was responsible for policy-making and promotion of national information security policies. He is working on business creation by utilizing media processing technology such as speech recognition, natural language processing, video coding, and content distribution. He received the FIT2003 Young Researcher’s Award and FIT2006 Best Paper Award. He is a member of the Information Processing Society of Japan.
Shinji Sugimoto
Senior Manager, Business Produce Group, Research and Development Planning Department, NTT.
He joined NTT in 1995 and engaged in Wi-Fi service development and B2B2X (business-to-business-to-X) business creation. As a project manager, he was involved in constructing a network for a bank accounting system. He is currently in charge of business development with NTT research laboratories (mainly big data and cloud) and ICT business creation for the agriculture domain.